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Why businesses send virtual gift cards
There are a dozen moments when you want to put a little money in a customer's hands: a loyalty reward, a referral thank-you, a goodwill gesture after something went wrong, or a refund you want to feel generous rather than grudging.
Cash is awkward, checks are slow, and mailing a plastic card is slower. A virtual Visa gift card handles all of these from your dashboard, issued to a named recipient and delivered by email. If the format is new, start with what a virtual card is, or see the overview of virtual Visa gift cards.
How to send a virtual Visa gift card
Creating a gift card is a single form. You choose the gift card type, pick the funding source, set the amount, and name the payee with an email or phone number so it can reach them.
The recipient gets an email with instructions on how to access and use their card. There is no plastic to print or mail, so the reward reaches them by email rather than by post.
Reward a customer this week. Create a virtual Visa gift card, set the amount, and send it to their email.
Send a gift cardChoose one-time or reloadable
Gift cards come in two shapes, and you pick the one that fits the moment.
| Card | Best for | How it works |
|---|---|---|
| One-time gift card | A single reward or a refund | Issued for a set amount to one recipient |
| Reloadable gift card | An ongoing loyalty or rewards program | The same card can be topped up again later |
A one-time card is perfect for a refund or a single thank-you. A reloadable card suits a rewards program where you want to add value to the same recipient over time.
Use gift cards for refunds and goodwill
A refund is a chance to keep a customer, not just close a ticket. Sending a Visa gift card for the amount, or a little more as a goodwill gesture, turns a problem into a reason to come back.
Because the card is issued to a named recipient and funded from your wallet, you keep a clean record of what you sent and to whom, and you are not handing out your business card number to do it.
Set the amount and controls
You decide the value of each card and fund it from your chosen wallet. Gift cards support customizable restrictions based on supported controls, so you can shape how a card is used within what the product allows.
Every card you send is tracked in your dashboard alongside your other spend, with a record per recipient, so a rewards or refund program stays organized instead of scattered across receipts and emails.
Getting started with customer gift cards
Start with one. Fund a wallet, create a gift card, set the amount, and send it to a customer's email. Once you see how clean it is, build it into your refund policy or your loyalty program.
If you also reward your team, the same approach covers staff: see how to send bulk employee gift cards for the internal version of this workflow.
People also ask
How do I send a customer a virtual gift card?
Create a Visa gift card from your dashboard: choose the gift card type, pick a funding source, set the amount, and name the payee with an email or phone number. The recipient gets an email with instructions on how to access and use their card, with no plastic to mail.
Can I use a virtual gift card for a refund?
Yes. A one-time virtual Visa gift card is a clean way to settle a refund or add a goodwill amount. It is issued to a named recipient and funded from your wallet, so you keep a clear record of what you sent and to whom.
What is the difference between a one-time and reloadable gift card?
A one-time gift card is issued for a set amount to one recipient, ideal for a single reward or refund. A reloadable gift card can be topped up again later, which suits an ongoing loyalty or rewards program.
How does the customer receive the gift card?
The recipient gets an email with instructions on how to access and use their card. There is no physical card to print or mail for a virtual gift card, so it reaches them by email.
Can I control how a gift card is used?
Gift cards support customizable restrictions based on supported controls, and you set the amount and the funding source, so you shape how each card is used within what the product allows.
Where can a recipient use a virtual Visa gift card?
A recipient can use it at most merchants where Visa is accepted online, and in person through a mobile wallet where available, subject to merchant support and network conditions, which covers most of the places a customer would spend a reward or refund.