A card per platform, per campaign, per agency. Keeping ad budgets capped, attributable, and possible to shut off mid-flight.
4 posts
Limits, restrictions, and approvals that hold at the terminal rather than in a policy document nobody rereads.
What a virtual card is, how it differs from the plastic one, and the things worth knowing before you issue the first one.
Where teams actually put virtual cards to work, department by department, and what each one has to be set up to do first.
Side-by-side answers to the question that stalls most decisions: which card, which account, which tool, and what actually differs between them.
Handing someone a card without handing over the account: per-person limits, what it can be spent on, and getting the receipt back.
Cards for job sites, subcontractors, and materials, where the spend is spread across crews and needs to land against the right job.
Software billing that renews whether or not anyone is watching. Capping it, auditing it, and cancelling what nobody uses.
Trip-sized cards for flights, hotels and per diems, capped before anyone leaves rather than argued over in an expense report.
Paying suppliers on a card that fits the agreement. Setting the cap, keeping it matched to the contract, and closing the card when the work ends.
Paying people who are not on payroll. A card per engagement, capped to what was agreed, and closed the day the work ends.
Cards meant for someone else: gifts, incentives and rewards, what they cost to run, and where an unspent balance ends up.
Every marketing and ad spend post here ends at the same place: a card with its own limit, its own name, and its own line in the ledger.
